In today’s dynamic, digital-first world, the ability to develop and manage successful products is crucial to business success. With our program, you’ll gain the skills and knowledge necessary to take your product ideas from concept to launch.
You’ll learn everything from ideation to portfolio assessment to communication, and you’ll gain experience in important product management duties like suggesting features, formulating strategies, and working with various departments.
You’ll learn fundamental concepts like product life cycle, product strategy, and product roadmap, as well as cutting-edge management approaches like lean and agile. Through practical training, you’ll gain experience in proposing new products, conducting market and user research, developing marketing strategies, assessing portfolio, and analyzing the product life cycle.
This course is designed for professionals who have at least 2 years of work experience in any industry, as well as for beginners who want to learn the fundamentals of project management. Whether you are an experienced professional looking to enhance your skills or someone just starting out in your career, this course will provide you with the knowledge and tools needed to succeed in the high-growth field of project management.
By completing this course, professionals like you will be equipped with the skills and knowledge necessary to succeed in the dynamic field of product management and advance their careers in a highly competitive job market.
Here’s what you’ll learn:
- The foundations of Agile project management.
- A comprehensive understanding of product management and the duties of a product manager.
- The development of product strategies and roadmaps.
- An understanding of how to propose and test new product ideas with real users.
- Develop skills in market and user research to identify user needs.
- The creation and execute execution of marketing strategies for new products.
- An understanding of how to assess product portfolios and develop metrics to evaluate product goals and impact
- Skills in innovation and creativity to keep products relevant and successful.
- Communication skills across departments, including engineering, design, marketing, and finance.
Product management skills are highly sought after in many industries, including technology, healthcare, finance, and more. By developing these skills, you can increase your earning potential and unlock new opportunities for growth and advancement in your career. Here are some career options to consider:
- Product Manager
- Project Manager
- Business Development Manager
- Marketing Manager
- Sales Manager
- Innovation Manager
- Program Manager
- Strategy Manager
The course is designed as a hybrid program, comprising both synchronous online classes as well as practical masterclasses and presentations in-person. You can expect a balance of 50% online classes and 50% offline activities. A hybrid format of learning for product management is beneficial because it offers the best of both worlds – the flexibility of online learning and the practicality of in-person instruction. This is especially beneficial for product management, which is a field that requires both theoretical knowledge and practical skills.
This is a 3-month course that costs KES 50,000.